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As women, we grow stronger when we support each other.
For Mothers Day and International Woman's month, L'Oreal Paris and The Prince's Trust wanted to spread a message of self-worth and the importance of women sharing it with each other. Through this campaign and in-store promotion, the aim was to both recruit, and provide female mentors for 10,000 disadvantaged young women.
We recruited Helen Mirren, Geri Halliwell, Denise Lewis, Iskra Lawrence and Neelam Gill. Each brought the woman in their lives that that has influenced their self worth, or shared it with them.
Hero film:
Individual edits:
OOH:
Press:
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