L'OREAL MEN EXPERT #WingmenWins
For the third year of our WingMen campaign, we wanted to go hard on some ultimate dad hacks; tapping into the real issues dads face every day. Extensive questioning of all our office dads revealed that the school run was one of their ultimate challenges. So who better than our Wingmen Crouchy, Jermaine and Jamie to help our dads make it though the morning?
To make it a little more interesting, we created a gameshow-style scenario to bring out the competitive side to our spokes, and remind everyone that the school run really is a race against time! This gave us the perfect platform to give all dads some easy Wins, when it comes to their parenting skills.
INFLUENCER ACTIVATION - #WingmanWednesdays
To ensure this campaign stayed 'always-on', we created a permanent space for guys to keep sharing their amazing dad hacks with each other. From sticking a pair of spoons in the fridge for the dad-bags, to getting the kids involved with your morning routine (not convinced on that one!) they came in thick and fast.
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