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‘Mayor of London’ 7/7 OOH campaign
The brief: to create a simple, bold piece of outdoor with a message of solidarity for the anniversary of 7/7.
This simple yet impactful print was placed on over 3500 sites in London, and adapted into badges, stickers and T-shirts. It ended up going viral, with countless Londoners and tourists alike posting selfies at various locations.
It was also the first ad on 'The Spirit of London' tribute bus to replace the one destroyed in the terrorist attack.
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